Sometimes I'm asked what kind of business SendOutCards really is. Is it a greeting card business? Is it a retail business? Is it Customer Relationship Management (CRM)? I say NO to all of them. That's right, I don't consider myself being part of a greeting card business, nor do entertain the fact that I'm selling anything to anyone that will manage their customers. I also don't believe I'm in sales, in fact I'm not here to sell you anything.
What I am here to do, is teach others how to send cards to people or businesses that they want to maintain or build a relationship with. I wouldn't go as far to say I'm a relationship coach, and I certainly haven't obtained an advanced degree to which I can call myself a relationship expert. What I can call myself is a teacher, because I know how to help others send out cards.
Imagine the effect of teaching others to send out cards. As a business it makes more sense to help the people in your organization, than to concentrate on growing your organization by one. It takes the same amount of effort help one of your members as it does to do the work all by yourself. The difference is that when you teach one of your members to teach others, your extending your organization without more personal effort. However, the best part is that you've given your students the tools to be successful with their own organization.
A good teacher never stops teaching, and if your serious about expanding your business you'll never stop finding new people to teach.
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